The simple, pure and holistic living has always been the predominant guiding force, that co-founders Anita Patel and Sheetal Avlani have always abided by. On the lookout for a cleaner and a chemical-free alternative, the duo decided to come up with an all natural, chemical free deodorant - that works!

The Starting Point
Back in 2015, an avid gym goer, Anita Patel, was struggling and fed up with reactions from using synthetic deodorants.  After discussing with her longtime friend, Sheetal Avlani, during one of their hikes together about the lack of safe deodorants that actually work, the two decided to handcraft their own. 

They've spent years on researches and finally turned their developments into a Zero Yet 100 family, an effective, natural products that are free of toxins, parabens, aluminum and hormone disruptors. 

Why Do They Care So Much About Deodorants? 
Simply because most people do not realise the amount of toxic chemicals they are ingesting when using commercial brands! We are always taken in by the slick advertising and the glossy packaging and fail to pause and reconsider what we are consuming! Deodorants are directly absorbed by the skin and are as equally important as what you put into your mouth!