1.    What is N O I R S T O N E? 

NOIR : Simplicity | Elegance 
STONE : Natural Substance | Zen | Energy | Grounded

N O I R S T O N E is an online skincare + wellness platform. We believe in nature meets science and carefully select a range of nontoxic, potent, healing products created with ancient wisdom crossed with modern technology.   We urge to bring a better business practice (Humanity Plus) to both industry and consumers.  We also provide wellness related tips with the right education and tools help you adopt healthier habits easily. An awakening guide helps you glow from within while living in your busy urban reality. 

Get to know us more, please click ABOUT US page for more details on how we started and our standards.


2.    What are the differences between 'natural',  'organic' and 'certified organic'?


Products are often assumed to be minimally processed, without artificial ingredients, anything that’s a plant, mineral or animal by-product. However, not all natural products are regulated by any governing body, that way brands can use the word natural on their packaging purely as a marketing ploy. This means a product might contain the addition of synthetic ingredients. 

‘Organic’ refers to how an ingredient was farmed - it must be prepared and grown without pesticides, chemical fertilisers, growth hormones or antibiotics. The use of the word organic on beauty products is highly regulated and although there is no single accrediting body that owns the certified organic rule implementation around the world. 

Certified Organic
Products claimed to be certified organic must meet a number of strict specifications that go beyond the ‘organic’ requirements. The ingredients must still be grown and prepared under the same rigid conditions as organic products, but the concentration percentage of organic ingredients must be higher. Some countries state a product with 95-99 per cent organic content can claim it’s ‘certified organic’ and use its bud logo on its packaging, while one with 100 per cent certified organic ingredients can state it’s ‘100 per cent certified organic’ as well as use the bud logo.


3.    How would I know if a product is natural, organic or certified organic? 

See if there is bud logo on the package, but if you have any doubt, you should always check the ingredients. 

Here is some additional information on the different logos

Natural and Organic Certification logos :

Ecocert is a private organization that has established standards for natural and organic cosmetics. The standards define a quality level superior to the one defined by the French and European legislation on cosmetic products and will safeguard a real enhanced value of the natural substances. The standard also defines the practice of the respect of the environment throughout the production process.

The Australian Certified Organic is one of the strictest standards in Australia, the Australian Certified Organic Standard brings together the requirements of national and international relevant standards so consumers have a simple choice when buying organic produce.


NSF International has published a new American National Standard for personal care products containing organic ingredients.  The American National Standard was developed in accordance with the requirements set forth by the American National Standards Institute (ANSI), a private, non-profit organisation that administers and coordinates the U.S. voluntary standardisation and conformity assessment system. ANSI standards are developed based on the principles of due-process, participation and consensus. NSF/ANSI 305 was developed through involvement of those who are directly and materially affected by the scope of the standard.

  • NSF/ANSI 305 defines labelling and marketing requirements for personal care products that contains organic ingredients. The voluntary standard allows the “contains organic ingredients” designation for products with organic content of 70 percent (O70) or more that comply with all other requirements of the standard. NSF/ANSI 305 also requires companies to state the exact percentage of organic content based on the requirements of the standard.

The National Organic Program (NOP) is the federal regulatory framework governing organic food.  USDA has not created specific organic standards for formulating and labelling personal care products that contain organic ingredients.  If a personal care product contains or is made up of agricultural ingredients, and can meet the USDA/NOP organic production, handling, processing and labelling standards, it may be eligible to be certified under the NOP regulations.

  • 100 percent organic: Product must contain (excluding water and salt) only organically produced ingredients. Products may display the USDA Organic Seal and must display the certifying agent’s name and address.
    • Organic: Product must contain at least 95 percent organically produced ingredients (excluding water and salt). Remaining product ingredients must consist of nonagricultural substances approved on the National List or non-organically produced agricultural products that are not commercially available in organic form, also on the National List. Products may display the USDA Organic Seal and must display the certifying agent’s name and address.
      • Made with more than 70% organic ingredients: Products contain at least 70 percent organic ingredients and product label can list up to three of the organic ingredients or “food” groups on the principal display panel.  Products may not display the USDA Organic Seal and must display the certifying agent’s name and address.
        • Made with less than 70% organic ingredients: Products cannot use the term “organic” anywhere on the principal display panel. However, they may identify the specific ingredients that are USDA-certified as being organically produced on the ingredients statement on the information panel. Products may not display the USDA Organic Seal and may not display a certifying agent’s name and address. 


        OASIS is a nonprofit mutual benefit organisation (Trade Association) founded by more than 30 cosmetic suppliers, manufacturers, and distributors including large, global brands and private label manufactures but also smaller, specialty brands and raw ingredient suppliers.
        OASIS recognises that chemistry is a necessary part of cosmetic production, but there exists good and bad chemistry. OASIS certifies products from the ingredients supply stream all the way through finished consumer products that utilise safer, green chemistry principals and incorporates organic feedstock.

        • Organic: The "organic" label claim will start at 85% until Jan. 2010, then it will shift to 90% and to 95% two years later. It will take at least two years for surfactant and emulsifier manufacturers to get enough products into the commercial stream to supply us with "organic" versions of functional ingredients. Products that would never be able to achieve the 95% level, like soap, must use the "made with organic" claim.
          • Made with organic: The "made with organic" label will start and remain at a 70% minimum organic content with additional criteria for the remaining 30% of ingredients.


          BDIH (Association of German Industrial & Trade Firms) developed comprehensive guidelines for certified natural cosmetics. The "Certified Natural Cosmetics" seal confirms the use of natural raw material such as plant oils, fats and waxes, herbal extracts and essential oils and aromatic materials. They must be obtained from controlled biological cultivation or controlled biological wild collection.


          SOIL ASSOCIATION  United Kingdom

          The standards for organic beauty products are based on the food standards. This means if an ingredient is available organically, it must be used. The remaining ingredients must meet strict criteria to ensure that they are not damaging to the health or the environment. Soil Association approves products formulas and labels and inspects the manufacturing facility annually.



          Natural and organic certification uses the IOS Cosmetics Standard established by Certech, a privately owned company. A minimum of 95% of the ingredients must be of natural origin. Products that obtain certification as organic must also use certified organic ingredients. Packaging must be recyclable and the products and their individual ingredients must not have been tested on animals, must not contain pesticides, harmful preservatives, artificial colours and fragrances and must be virtually free of synthetic ingredients.



          NATRUE is an international certifier for natural and organic cosmetics and skin care productsonly certify products for companies who have the intent to always use ingredients as natural as possible within all manufacturing processes. Only water, natural ingredients, derived natural ingredients and nature-identical ingredients are permitted. There are three levels of certification: natural; natural with organic ingredients (70% or more organic ingredients); and organic (95% or more organic ingredients).

          • Natural Skincare: Defines the quality for Naturalness that distinguishes all authentic Natural Skin Care - it's the foundation of all NATRUE certified products. It stipulates which ingredients are permitted and how they may be processed. It sets minimum levels for natural ingredients and maximum levels for derived natural ingredients per product group.
          • Natural Skincare with Organic Ingredients: Cannot be attained by all Natural Skin Care products. In addition to the requirements of the first grade, higher minimum levels of natural ingredients are required and at least 70% of natural ingredients must stem from controlled organic production and/or controlled wild collection in accordance with the EC Eco Regulation.
          • Organic Skincare: Sets the highest requirements. Minimum levels for natural ingredients are higher than for the second grade and at least 95% of their natural ingredients must stem from controlled organic production and/or controlled wild collection in accordance with the EC Eco Regulation.


          4.    Why do some of the products contain preservatives? Are they harmful? 

          Preservatives are chemicals that kill bacteria, fungi and molds.  Without preservatives,  the shelf-life of natural and organic beauty products is shorter.  They are commonly present in ANY product that contains water. For this reason, oil-based skin care products and anhydrous (water free) skin care products, do not need preservatives. However, creams, lotions and any other product where water is present, require adding a preservative.

          As for food and supplements are mostly free from preservatives and we recommend you keep them refrigerated once opened. If this is not possible, such as travelling, ensure that your supplements are kept out of direct sunlight and away from high heat.

          For our concerns, N O I R S T O N E carefully chooses the products which only contain the safest natural preservatives.

          5.    Why are some products only 95% instead of 100% certified organic? 

          Water, salt and certain ingredients can not be certified as organic.  Only pure oil based products can be certified as 100% organic.


          6.    What should I expect when switching to natural or (certified) organic products?

          If you have been using skincare and cosmetics that contain synthetic chemicals, silicones, emulsifiers, parabens and PEGs, your skin is acclimated to chemical exposure. Once you have found suitable natural or organic products, there comes a period of transition, where the skin might go through a skin-detox. This may lead to a few breakouts during the first cycle ( 28 - 30 days ) because natural ingredients encourage the purging of toxins that have been accumulating in the skin from the former synthetic skincare. But being patient will reward you with radiant, healthy skin and confidence.

          7.    Which product is the best? 

          There is no one size fits all in the skincare, cosmetics and dietary supplement worlds.  Different brands and products contain a variety of unique ingredients. Even the products which are labeled as hypoallergenic could cause irritation or a reaction.  You should choose products based on what your body needs and how your body reacts to ( also interacts with ) each individual ingredient. 

          We understand it could be hard to decide between several products. If you need assistance on choosing products, please feel free to contact us at info@noirstone.ltd or send a message on Facebook and Instagram. We are happy to work with you in order to find what is best for you.

          8.    Do you sell animal tested products?

          No. We do not believe in testing on animals. All testing should have been done on humans as well as our own team before it is put on our shelves for you. 

          9.    Does any packaging damage the environment from N O I R S T O N E?

          No. The majority of them are biodegradable and recyclable packaging.  We work closely with our suppliers and make sure nothing changes.

          10.  Why aren't there many products on N O I R S T O N E? 

          Because we focus on the products that truly perform well, also make sure the companies that own the brands have similar vision as ours.  As we said in question #7, we understand "no one size fits all". We continue to grow, research and reach out to different brands and manufacturers. We look forward to providing a more diverse variety in our selection with time.