Elevé Cosmetics

Photos: Elevé Cosmetics

L O C A T I O N

A women lead, LGBTQ friendly clean beauty is located in Brodie neighbourhood in Austin, Texas. This vibrant brand was created by Gertie Wilson and Ginger Averitt.

‍

Elevé Cosmetics - A blend of vibrant non-toxic beauty, clean lifestyle, plant-based philosophy, and the love of wine.

‍

D E T A I L S

BEHIND THE BRAND

Founder and Creative Director Gertie Wilson, was inspired by the positive effects the non toxic cosmetics had on her and her fellow ballet dancers before they went onstage. She now has over a decade of experience as a makeup artist who uses clean cosmetics for famous faces and has witnessed the way cosmetics can install confidence and improve self-esteem.

Ginger Averitt spent was an experienced Chief of Staff for a state senator. With her passions on clean eating and her legislative experience gave her a firsthand look at the lack of regulation in the beauty industry which needs to be improved. She then retired to join her sister for Elevé Cosmetics flagship store in Austin in 2018.

TRANSPARENCY IS KEY

The skincare and cosmetics are packed with antioxidants, peptides, and active age-defying ingredients to enhancea your natural beauty while improving your skin texture. With that said, they aren’t only modern, stylish, and long wearing but also deliver healing, repairing, protecting properties.

They list all ingredients that are incorporated in Elevé Cosmetics on every single packaging as well as on website because their mission is to spread wellness through beauty and transparency.

LITTLE MEMORABLE THING

There’s a bar inside the flagship store as Ginger Averitt not only brings her experienced managment skill but also shares her love of wine and champagne with her team and customers. Fun, Clean, Vibrant, Transparent living that speak the modern lifestyle language, they have it all in one place.

-